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Friday Learnings, Episode 9, Optimizing Organic Leads with Cory Schmidt

In the new episode of Friday Learnings, Alex is discussing SEO and maximizing organic leads with Cory Schmidt, the bestselling author of  Brand Primacy – How Google Made Companies the Kings of Content.


The main leaning from this episode is that you don't need to be an SEO expert to start reaping benefits from SEO and attracting organic leads. 


How to do it? Simple:


Step 1: Find your target audience.

Step 2: anticipate their needs and interests

Step 3: start producing quality content for that exact audience.

Step 4: stay consistent

Step 5: use multiple audiences

Step 6: track you results and adjust the strategy if needed. 


Done! You're now an SEO expert. Almost.

Written by

Jared Beekhuyzen

Video Content Creator at Unique