In the new episode of Friday Learnings, Alex is discussing SEO and maximizing organic leads with Cory Schmidt, the bestselling author of Brand Primacy – How Google Made Companies the Kings of Content.
The main leaning from this episode is that you don't need to be an SEO expert to start reaping benefits from SEO and attracting organic leads.
How to do it? Simple:
Step 1: Find your target audience.
Step 2: anticipate their needs and interests
Step 3: start producing quality content for that exact audience.
Step 4: stay consistent
Step 5: use multiple audiences
Step 6: track you results and adjust the strategy if needed.
Done! You're now an SEO expert. Almost.