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Friday Learnings, Episode 4, Selling to CEOs

It's not a drill... Friday Learnings is back!


And in this episode we invited our CEO, Manuel Grenacher, to talk about pitching to... well... CEOs just like him!


A lot of salespeople are hesitant to call and pitch directly to CEO, and for a good reason. You need to approach this kind of call from a different perspective. This means more research and more preparation before your call.


3 main takeaways from this episode:


  • You need to come prepared and so an extensive research on the company's CEO before the call.
  • You need to address business issue and challenges status quo in the first place, rather than just go about products features.
  • Pitching and selling to CEOs can create a very influential champion for you, and it's definitely worth the try.


So instead of worrying that you might ruin the deal by pitching directly to the CEO, give this selling approach a try and hone your skills. It might bring unexpectedly positive results!




Written by

Jared Beekhuyzen

Video Content Creator at Unique